RequestDesk.ai
It Started With a Simple Question
Why Does AI Sound Like Everyone Else?
Brent Peterson at Magento Imagine 2018
I'm Brent Peterson. I've spent over two decades in e-commerce, earned 5x Magento Master recognition, spoken at Adobe Commerce and eTail conferences, and founded the Big Dam Run community tradition at Magento Imagine. I've also finished 31 marathons, which taught me that the best results come from consistent effort over time, not shortcuts.
This is the story of how a question about AI voice led to building RequestDesk.
Building PersonAloha
I had been using TypingMind since it started and noticed the dynamic persona injection feature when it was introduced. The concept was brilliant: AI that could adapt its voice based on context. I played with a couple of ideas and in January 2025, while working on client projects in Hawaii, I settled on building my own app. But as I tested it with real brand content, the limitations of existing tools became obvious.
Generic AI tools gave generic answers. They couldn't maintain consistent brand voice across a team of writers. They couldn't help us understand what competitors were doing better. They couldn't manage the chaos of content requests flowing in from multiple clients. And they definitely couldn't ensure every piece of content made our clients' brands stronger.
That's when PersonAloha was born.
When I landed in Hawaii in January 2025, my dog Finn was with me. He's been my constant companion through countless projects, late nights, and early morning runs.
Finn became the inspiration for the RequestDesk logo. He represents loyalty, companionship, and the idea that the best work happens when you have a trusted partner by your side. That's what we want RequestDesk to be for your brand: a loyal companion that knows your voice and never lets you down.
Content Basis, founded in 2023 as an AI-first content creation agency with humans always in the loop, taught me an expensive lesson: humans have no patience.
Clients expected AI-generated content to be perfect immediately. No trial and error. No learning curve. The same people who would give a new writer weeks to understand their brand voice expected AI to nail it on the first try or wrote it off completely.
Nobody wanted to invest the time to train AI properly. They just wanted it to work.
People started valuing human expertise again. Not because AI failed, but because humans failed to give it the patient guidance they'd give any new team member.
That's when I placed my bet on Content Cucumber. Human creative services that AI tools can't replicate.
Since our inception, we've been adding great partners like HubSpot, ButterCMS, Contentful, Adobe AEM, Shopify, BigCommerce, Shopware, and other enterprise platforms. We helped e-commerce brands and agencies scale their content operations, but the same problems kept surfacing:
We already knew how to combine AI and human expertise. We just needed a system that made training AI as systematic as training humans.
PersonAloha was the answer.
Brent & Isaac in Chicago
I first met Isaac Morey in 2017 at IRCE. He had just started Content Cucumber, and I was with Wagento. We became one of Content Cucumber's first clients. I watched Isaac build something I deeply respected over the years: a creative services company that refused to compromise on the human element.
In April 2025, we made it official. His expertise in fractional CMO strategy and growth marketing complemented what I was building at Content Basis.
We kept asking the same question: How do you scale content without losing authenticity?
Content Cucumber delivered human creative assets. Content Basis provided growth marketing strategy. But we needed something to tie it together. A system that could manage requests, maintain brand consistency, and ensure AI assistance never replaced the human touch.
PersonAloha evolved into RequestDesk.ai.
We built ticketing. We created agent personas that embody any brand voice. We added content term management so teams define exactly what language to use and avoid. We made competitive persona analysis possible. We integrated AEO/GEO optimization.
One principle guided every decision: Humans in the loop. Always.
Founder, Content Basis & RequestDesk.ai
5x Magento Master. E-commerce consultant. 31-time marathoner. Speaker at Adobe Commerce, eTail, and major industry conferences. Founder of the Big Dam Run community tradition at Magento Imagine.
I've spent years helping e-commerce brands navigate platform complexity, optimize content operations, and scale without losing their authentic voice. RequestDesk is the culmination of that experience: AI infrastructure that amplifies human expertise instead of replacing it.
Connect on LinkedIn
Principal, Content Cucumber & RequestDesk
Fractional CMO, growth strategist, and creative services expert. Isaac founded Content Cucumber to deliver human creative assets that AI tools can't replicate: original design, authentic storytelling, and strategic brand building.
As a principal across Content Basis, Content Cucumber, and RequestDesk, Isaac ensures our human-first philosophy remains at the core of everything we build and deliver.
Connect on LinkedInYour team writes hundreds of content pieces. RequestDesk keeps every one on-brand, on-voice, without endless revisions or brand police oversight.
Add competitor personas to your dashboard. Discover gaps in their messaging. Find opportunities they're missing. Systematically, consistently.
Every request comes with built-in brand compliance, defined guidelines, and AI assistance that stays on-script. No more content chaos.
AI responses that sound like you. Not generic. Not robotic. Not obviously machine-generated. Your voice, amplified.
We believe AI should amplify human expertise, not replace it. Every agent persona, every content term, every strategic decision comes from human judgment. The AI handles speed and scale. You maintain control, authenticity, and final say on everything.
Together, they create a complete content ecosystem where technology serves humans, not the other way around.
Founded 2023
HubSpot, ButterCMS, Contentful, Adobe AEM, Shopify, BigCommerce, Shopware, and other enterprise commerce and content platforms.
HubSpot Partner
Multi-Platform Partnerships
PersonAloha Concept
RequestDesk.ai Development
Content Cucumber Integration
Alpha Testing Program
Technology amplifies human expertise, never replaces it. Every decision, every strategy, every piece of content has human judgment at its core.
Speed doesn't matter if you lose your voice. We build systems that maintain authenticity at scale.
We integrate with the platforms you already use. We partner with the teams you already trust. We build with you, not just for you.
You own your data. You control your personas. You decide what your AI says and how it sounds. Always.
From strategy to execution to optimization, real humans guide every stage. AI assists, humans decide, without exception.
Every brand deserves AI that sounds like them.
Content teams shouldn't choose between speed and authenticity.
Agencies need to serve multiple clients without losing each brand's unique voice.
AI should make humans better, not make humans obsolete.
RequestDesk.ai is the tool that binds it all together.
We're looking for 20 early adopters who want to shape RequestDesk before it becomes the standard for brand-consistent AI assistance.
Only 20 founding member spots available. When they're gone, they're gone.
Questions About the Founding Member Program?
We're real people solving real problems.
