"We don't really know what our brand voice IS"

You know it when you see it, but you can't articulate it. Every brief starts with "just make it sound like us" but nobody can define what that means.

"Our brand guidelines PDF gathers dust"

You spent months creating it. It lives in a shared drive somewhere. Nobody reads it. Content still comes out inconsistent.

"Every writer sounds different"

40 writers, 40 voices. Your blog sounds different from your product pages which sound different from your emails. It's all supposed to be the same brand.

"When our best writer left, the brand voice left too"

All that institutional knowledge walked out the door. Now you're starting from scratch trying to recreate what they did naturally.

"Shopify, WordPress, social, email - all sound like different companies"

Each platform has its own content. Each piece was written by someone different. Your customers notice the inconsistency even if you don't.

"We can't scale content without losing consistency"

More content means more writers, more reviews, more drift. Quality control becomes a full-time job that nobody has time for.

"Onboarding new writers takes months"

They read the guidelines. They shadow other writers. They still need 10+ rounds of edits before they "get it." And then they leave.

"We review everything manually - it's a bottleneck"

Every piece needs brand approval. Your best people spend hours checking if content "sounds right" instead of doing strategic work.

"ChatGPT sounds generic, not like us"

AI-generated content all sounds the same. It's technically correct but completely soulless. Your audience can tell immediately.

"AI doesn't know our products, terms, or rules"

It doesn't know you call it "the platform" not "the app." It doesn't know your competitor's name is never mentioned. It doesn't know anything.

"We don't trust AI to represent our brand"

Too risky. One wrong word, one off-brand message, one hallucination - and it's your reputation on the line.

"Content requests come from everywhere - chaos"

Slack, email, tickets, hallway conversations. No single system. No visibility. Things fall through the cracks constantly.

"We don't know what content we even have"

Product descriptions in Shopify. Blogs in WordPress. FAQs in the help desk. Nobody has the full picture.

"Same questions get answered differently every time"

Customer asks about shipping. Three different answers depending on who responds. Your knowledge isn't systematized.

"Customer asks a question - we scramble for answers"

Security posture, compliance docs, process explanations. The information exists somewhere. Finding it when you need it is another story. Stay posture ready, not panic ready.