Specialty Running Retail

Content for Running Stores
That Actually Gets Done

You know you should be posting. You know consistency matters. But you're running a store, not a media company.

The Content Problem

Sound familiar?

"We post when we remember to"

New shoes came in three weeks ago. You meant to post about them. You'll get to it... eventually.

"Nobody has time to write"

Your staff knows running. They know shoes. Writing product descriptions and social posts? Not their thing.

"ChatGPT sounds... off"

You tried AI. It produced generic fitness content that could be from any big box store. That's not your voice.

"The local 5K was last weekend"

You should have posted about it. You should have done a race recap. Now it's old news. Again.

The Solution: Two Parts That Work Together

RequestDesk

The Plumbing

RequestDesk keeps your content organized, scheduled, and on-brand across every channel.

  • Brand voice - Your personality, enforced automatically
  • Social scheduling - Plan and schedule posts in advance
  • Race calendars - Integrate local events for timely content
  • Photo optimization - Crop and format for Instagram, Facebook, etc.

Content Cucumber

The Humans

Professional writers who understand retail. They create the content while you focus on what you do best.

  • Human writers - Real people who get specialty retail
  • Consistent voice - Your brand, every single post
  • Regular schedule - Content that actually goes out on time
  • You approve - Nothing publishes without your sign-off

Running Retail Integrations

We're building connections to the platforms specialty running stores actually use.

Live Now

Shopify

Planned

Locally

On the roadmap

Lightspeed

On the roadmap

COMING SOON

Training Data Analytics

A tool for runners to make sense of their training data. Combine Strava, analyze race history, train smarter. Built by runners, for runners.

Learn more about the project

Part of the Running Community

We're building for the specialty running industry - the stores that fit shoes properly, sponsor local races, and know their customers by name.

The Running Event

#TRE is where run specialty comes together. We're building for this community.

Local Focus

Small stores serving their communities. That's who we're built for.

Partnership First

We want to integrate with the platforms you already use and trust.

Let's Talk About Your Store

We're looking for specialty running stores to partner with as we build these integrations. No commitment - just a conversation.